Why this video
A walk through a real business's report card: revenue at the top, expenses underneath, profit at the bottom — the same three numbers you just pulled apart for Marcus, on a business a hundred times his size. Stay for the last minute: it says out loud what Cash Has a Clock showed you — profit is not cash. There's a 20-second ad in the middle; skip it.
What to watch for
Video by LivePlan (Palo Alto Software), played here from YouTube in privacy-enhanced mode. If the player doesn't load, watch it on YouTube. Build Your First Business is published by Family Aspirations and is not affiliated with LivePlan.