Why this video
The shape listeners expect (problem, solution, market, competition, team, numbers, ask — the same seven beats), why a story lands before a number does, and how to practise a one-minute, a five-minute and a ten-minute version of the same pitch. Jacob has all three.
What to watch for
Video by LivePlan (Palo Alto Software), played here from YouTube in privacy-enhanced mode. If the player doesn't load, watch it on YouTube. Build Your First Business is published by Family Aspirations and is not affiliated with LivePlan.